Joe Masilotti
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The road expands before me
How my product's North Star makes it easier to know what to build, and when.
Jun 26
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Joe Masilotti
2
1
I stopped tracking my time. Now I can't focus.
I'm getting more done than ever, and I've never felt more scattered.
Jun 11
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Joe Masilotti
5
3
I deleted WebSockets and haven’t looked back
Why I swapped Turbo Stream broadcasts for polling after a paying customer got stuck with an infinite spinner.
Jun 4
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Joe Masilotti
10
May 2026
Both stores said yes
A paid app, approved in the App Store and Google Play, built without opening Xcode or Android Studio.
May 28
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Joe Masilotti
7
3
I used to own a tiny niche
The code is a commodity. The decisions around it are not.
May 21
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Joe Masilotti
11
Ruby Native is here
Ship your Rails app to the App Store without opening Xcode. $100 off through May 18.
May 4
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Joe Masilotti
4
1
April 2026
How to build a Rails app that’s ready for the app stores
The five rules I'd hand to my past self to save months of mobile-prep refactoring.
Apr 28
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Joe Masilotti
8
2
How I built a native iOS app with Rails and one YAML file
And didn't open Xcode once.
Apr 20
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Joe Masilotti
7
1
A different kind of tired
Six months with AI and the code got easier. But something else got more difficult.
Apr 14
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Joe Masilotti
4
1
What I’m saying when nobody’s paying me
Two podcast appearances, zero polished takes, and a whole lot of thinking out loud.
Apr 10
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Joe Masilotti
5
On building a framework-agnostic Ruby gem (and making sure it doesn’t break)
What I learned supporting ERB, React, and Vue from a single Ruby gem. And how I keep it from breaking with automated iOS tests.
Apr 1
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Joe Masilotti
7
1
March 2026
Why I ditched monthly pricing
Ruby Native isn't a traditional SaaS. So it shouldn't be priced like one.
Mar 26
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Joe Masilotti
7
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