Joe Masilotti

I used to own a tiny niche

The code is a commodity. The decisions around it are not.

May 21 • Joe Masilotti

10

Ruby Native is here

Ship your Rails app to the App Store without opening Xcode. $100 off through May 18.

May 4 • Joe Masilotti

4

1

April 2026

How to build a Rails app that’s ready for the app stores

The five rules I'd hand to my past self to save months of mobile-prep refactoring.

Apr 28 • Joe Masilotti

8

2

How I built a native iOS app with Rails and one YAML file

And didn't open Xcode once.

Apr 20 • Joe Masilotti

7

1

A different kind of tired

Six months with AI and the code got easier. But something else got more difficult.

Apr 14 • Joe Masilotti

4

1

What I’m saying when nobody’s paying me

Two podcast appearances, zero polished takes, and a whole lot of thinking out loud.

Apr 10 • Joe Masilotti

5

On building a framework-agnostic Ruby gem (and making sure it doesn’t break)

What I learned supporting ERB, React, and Vue from a single Ruby gem. And how I keep it from breaking with automated iOS tests.

Apr 1 • Joe Masilotti

7

1

March 2026

Why I ditched monthly pricing

Ruby Native isn't a traditional SaaS. So it shouldn't be priced like one.

Mar 26 • Joe Masilotti

7

The tool I wish I had 25 apps ago

Ruby Native turns your Rails app into an iOS app. No Xcode required.

Mar 18 • Joe Masilotti

14

3

Quick survey + office hours on Thursday

Help me write better stuff for you!

Mar 10 • Joe Masilotti

6

The kid at the co-working space

My son got a day off from school. I got a reminder of why I chose this life.

Mar 4 • Joe Masilotti

6

3

February 2026

Getting your Hotwire Native app into the App Store

A practical, step-by-step guide to submitting your first Hotwire Native app. From setting up your developer account to hitting "Submit for Review."

Feb 26 • Joe Masilotti

6

1